T-Side Consulting

T-Side Consulting · Miami

Event sales and luxury brand experiences

We help Miami's restaurants and venues sell more private events, and we bring luxury brands to the city's most exclusive residences and clubs.

Let's talk See our venues

Where would you like to start?

For restaurants and venues

Event sales

Senior-level private event sales on a monthly retainer, without the overhead of a full-time hire.

Explore event sales
For luxury brands, residences and clubs

Brand activations

Private brand experiences inside Miami's most exclusive residences and member spaces.

I'm a brand I'm a residence or club
Planning an event?

Current venues

Five Miami venues, from a Brickell private dining room to an 820-guest space in Allapattah.

See where we book

Brands we have activated with

Rolls-Royce Motor Cars Miami Bentley Miami Braman Genesis Braman BMW Braman MINI Balmain Paris

Venues we represent

Wynwood Event Center Central Fare Klaw Miami Zoko Collective Mayu

AboutT-Side

T-Side Consulting was founded by Andrea Cohen, who brings director-level event sales experience across luxury hospitality, lifestyle brands and high-volume concepts. She began her career as a hospitality operator, so every event we sell is one that can be executed well on the floor.

Meet the founder

Let'sTalk

Whether you run a venue, represent a brand or manage a residence, we would like to hear from you.

Contact Andrea or David

Event sales

Your outsourced event sales team

Strategic event sales without the overhead. Senior-level private event sales for restaurants and venues, on a monthly retainer.

Book a discovery call See how it works

TheProblem

Bottom line

When the right player isn't in the right seat, opportunities are missed, margins erode, and decisions are made under pressure.

Salary allocation doesn't match service reality

  • Many higher-end restaurants are dinner-focused, yet carry significant 9–5 salaried payroll.
  • Event sales require daytime expertise, but that salary could instead strengthen service-hour operations.
  • Restaurants are forced to choose between strong operations or expert sales, rarely both without paying a premium.

Staffing gaps create risk and pressure

  • Event managers go on maternity leave or exit unexpectedly.
  • Restaurants feel stuck with underperforming sales managers while searching for replacements.
  • Leads stall, decisions feel rushed, and revenue is lost during transitions.

Hiring risk without historical proof

  • New restaurants or venues without prior event data struggle to justify an event manager salary.

Seasonality exposes fixed payroll

  • Summer and slower months strain fixed salaries.
  • Event demand fluctuates, but payroll does not.
  • Inflexible labor leads to margin bleed during soft periods.

TheSolution

A smarter way to staff event sales

Delivers senior-level event sales leadership without increasing headcount.

Converts a daytime sales salary into service-hour operational strength.

Provides seamless coverage during maternity leave, turnover, or role transitions.

Eliminates rushed hiring, creating space to secure the right long-term fit.

Scales with seasonality, protecting margins during slower periods.

Offers low-risk monthly retainers with performance-based upside.

Result

Stronger operations, protected revenue, and peace of mind, without sacrificing sales performance.

How it works

Seamless integrationInto your existing sales process, booking platform and team rhythm.
Lead response, qualification and conversionEvery inquiry answered, qualified and moved toward a signed event.
Brand-aligned communicationYour voice and your standards in every email and proposal.
Consistent sales oversightWithout disrupting operations on the floor.

WhatWe handle

Lead management and follow-upFrom first inquiry to decision.
Proposal creation and contractingClear proposals, signed contracts, deposits in.
Menu positioning and event minimum guidancePackages priced to sell and to protect margin.
Calendar oversight and operational handoffEvery booked event handed to your team ready to execute.

WhyOutsourcing works

Event volume fluctuates month to month. Payroll does not.

Outsourcing aligns your sales investment with real demand, not fixed salaries.

We scale as your private events business grows.

Support expands with volume, complexity, and opportunity without restructuring your team.

You pay for performance, not idle hours.

Lower risk, faster ROI, and maximum return without carrying unused labor.

TheFounder

Andrea Cohen

Founder, T-Side Consulting

Director-level event sales experience across luxury hospitality, lifestyle brands, and high-volume concepts. She began her career as a hospitality operator, with a deep understanding of what it takes to execute events on the floor. Known for aligning guest expectations with operational realities, never overpromising to close a deal. Focused on closing the right business: events that are executable, profitable, and on-brand.

Strategic sales built from inside the industry.

NextSteps

  1. Discovery callA conversation about your venue, your team and your goals.
  2. Event volume and opportunity assessmentWhere your private events business stands and where revenue is being left behind.
  3. Custom engagement proposalA retainer and scope built around your venue.

Let's connect

Andrea Cohen

Phone786.344.3331
Emailandrea@t-sideconsulting.com

Brand activations

Private brand experiences where your buyers live

We bring luxury brands into Miami's most exclusive residences, private clubs and lifestyle spaces. Your brand gets an exclusive, captive audience of high-net-worth residents. The residence gets an evening its owners talk about.

Activations for brands including
Rolls-Royce Motor Cars Miami Bentley Miami Braman Genesis Braman BMW Braman MINI Balmain Paris
For brands For residences and clubs

TheExchange

Everyone in the room gets something they can't get elsewhere

For brands

An exclusive, unhurried hour with buyers who rarely walk into a showroom.

  • A captive audience of high-net-worth residents, in their own building
  • Private test drives and VR previews of models not yet released
  • Product, styling and fitting moments built around your collection
  • A guest list and lead report after every event

For residences and associations

A high-end evening for residents, fully produced by T-Side.

  • Curated food and premium drinks for residents
  • First access to products and experiences before the public
  • A fully managed event, from setup to strike

How an activation comes together

  1. Brand briefAudience, product, goals and the kind of guest you want in the room.
  2. Venue match and approvalsWe pair you with the right residence, club or lifestyle space and handle board and management approval.
  3. ProductionCatering, bar, staffing, rentals, setup and resident invitations, all managed by T-Side.
  4. Event nightGuest check-in, test drives or previews, and a seamless experience on the floor.
  5. Follow-up reportAttendance, guest interest and leads, delivered to your team after the event.

WhereWe activate

Luxury condominiumsOceanfront and bayfront residences across Miami Beach and Coconut Grove.
Private gyms and clubsMembers-only spaces with a loyal, affluent community.
Lifestyle residencesAmenity-rich buildings where residents expect more than the lobby.
Private events and venuesFor brands that want to host on their own terms.

Let'sTalk

Founder, T-Side Consulting

Andrea Cohen

Phone786.344.3331
Emailandrea@t-sideconsulting.com

Director of Business Development

David Cohen

Phone954.661.4908
Emaildavid.cohen@t-sideconsulting.com

Brand activations · For brands

Meet your buyers where they live

We place luxury brands inside Miami's most exclusive residences and private clubs, in front of high-net-worth residents who rarely walk into a showroom. We find the venue, secure approvals and produce the event. You bring the product.

Brands we have activated with
Rolls-Royce Motor Cars Miami Bentley Miami Braman Genesis Braman BMW Braman MINI Balmain Paris

WhatYour brand gets

A captive, qualified audienceHigh-net-worth residents and members, in their own building, with time to engage.
ExclusivityYour brand is the only one in the room for the evening.
A fully produced eventVenue, approvals, catering, bar, staffing, rentals, setup and strike.
A report after every eventAttendance, guest interest and follow-up leads for your sales team.

ActivationFormats

Private test drive eveningsVehicles on site for residents to drive, with food and drinks in the lounge.
Previews and VR experiencesFirst looks at models and collections not yet released.
Styling and fitting eventsPrivate shopping and fittings for fashion and jewelry brands.
Tastings and dinnersHosted dinners and tastings that pair your brand with great food.

How itWorks

  1. Brand briefYour product, goals and the guest you want in the room.
  2. Venue match and approvalsWe propose residences and clubs that fit, and handle board and management approval.
  3. ProductionCatering, bar, staffing, rentals and resident invitations, all managed by T-Side.
  4. Event nightGuest check-in, your experience on the floor, and our team running the room.
  5. Follow-up reportAttendance and leads delivered to your team after the event.

Ready toActivate

Tell us about your brand and we will come back with venue options and a proposed format.

Contact Andrea or David

What to send us

  • Your brand and the product or collection you want to feature
  • The audience you want in the room
  • Preferred dates or season
  • Any experience you have in mind, such as test drives, previews or fittings

Brand activations · For residences and clubs

A luxury evening for your residents

We bring the world's leading luxury brands to your building, club or private property for an evening your residents and members will talk about. We handle everything, from approvals to cleanup.

Host an activation About brand activations

WhatYour residents get

An exclusive eveningA private event just for your residents or members.
Curated food and premium drinksCatering and bar service provided for every guest.
First accessTest drives, previews and products before the public sees them.
Nothing for your staff to runA fully managed event, from setup to strike.

WhatWe handle

Approvals and paperworkWe work with your board and management, and provide certificates of insurance.
Scheduling around the buildingDates and times that respect residents and building rules.
Setup and cleanupWe arrive, set up, run the event and leave the space as we found it.
Resident invitations and check-inInvitations, RSVPs and a guest list at the door.

WhoWe work with

Luxury condominiumsOceanfront and bayfront residences with amenity spaces.
Private clubs and gymsMembers-only spaces with a loyal, affluent community.
Lifestyle residencesBuildings where residents expect more than the lobby.
Private estates and family officesHosted evenings for a private guest list.

HostAn activation

Tell us about your property and we will match it with the right brand.

Contact Andrea or David

What to send us

  • Your building, club or property name and neighborhood
  • The amenity spaces available, indoor and outdoor
  • Approximate number of residents or members
  • Preferred days and times, and any building rules we should know

Contact

Let's talk

Reach out to either of us about event sales or a brand activation. We work on both together.

Founder

Andrea Cohen

Phone786.344.3331
Emailandrea@t-sideconsulting.com

Director of Business Development

David Cohen

Phone954.661.4908
Emaildavid.cohen@t-sideconsulting.com

How we can help

Event sales

  • Outsourced private event sales for restaurants and venues
  • Coverage during leave, turnover or a new opening
  • Discovery calls and engagement proposals

Brand activations

  • Luxury brand partnerships
  • Events in residences, clubs and lifestyle spaces
  • New venue and building opportunities

Current venues

Where we book events

We handle private event sales for these Miami venues, and each one can also host a brand activation. Choose a venue to plan your event.

Plan an event
BISCAYNE BAY Biscayne Blvd WYNWOOD Wynwood Event Center EDGEWATER Klaw Miami DOWNTOWN Central Fare at Brightline ALLAPATTAH Zoko Collective BRICKELL Mayu Not to scale

Wynwood

Wynwood Event Center

Miami's arts district

A dedicated event space in the heart of Wynwood, surrounded by the galleries, murals and nightlife that draw visitors from around the world.

CapacityDetails coming soon
SpacesDetails coming soon
Private eventsCorporate eventsBrand activations
Plan an event here

Downtown

Central Fare

At Brightline's MiamiCentral station

A food hall inside MiamiCentral, Brightline's downtown station, with restaurants including La Estación American Brasserie. Guests can arrive by train from Fort Lauderdale, West Palm Beach and Orlando.

CapacityDetails coming soon
SpacesDetails coming soon
Private eventsCorporate eventsBrand activations
Plan an event here

Edgewater

Klaw Miami

Rooftop dining on Biscayne Bay

A seafood restaurant with Edgewater's first rooftop, set above Biscayne Bay. A setting for rehearsal dinners, celebrations and client evenings with a view.

CapacityDetails coming soon
SpacesDetails coming soon
Private diningRooftop eventsBrand activations
Plan an event here

Allapattah

Zoko Collective

Just west of Wynwood

A 32,000-square-foot culinary and cultural destination with several concepts under one roof, including the Lovecat cocktail bar, FRA Pizza and Zoko Tapas. Built for large gatherings, from cocktail receptions to full buyouts.

CapacityUp to 820 guests
SpacesDetails coming soon
Large eventsCorporate eventsBrand activations
Plan an event here

Brickell

Mayu

Contemporary Peruvian and Nikkei

A contemporary Peruvian restaurant drawing on Andean traditions and Nikkei cooking, with a private room for intimate dinners, celebrations and client evenings in the heart of Brickell.

CapacityDetails coming soon
SpacesPrivate room
Private diningCorporate dinnersBrand activations
Plan an event here